About Us
Gym Franchising Opportunities In The UK
What Is Transform Hub?
James Calderbank founded Transform Hub in 2018 with one mission: to help people aged 35 and over transform their health, confidence, and energy without fad diets, endless hours of ineffective exercise, or wasted gym memberships.
What started as a simple idea - to create a results-driven, supportive space for real people with real responsibilities - quickly grew into a movement. As Transform Hub evolved, James rebuilt the model into a powerful franchise system designed to deliver life-changing coaching, accountability, and community at scale.
By 2019, Transform Hub had transformed into a rapidly expanding franchise brand with an ambitious goal: to bring 100 locations to communities across the UK by 2028, helping thousands of people in their mid-30s, 40s, 50s and beyond feel fitter, stronger, healthier, and more confident..
We’re All About Transformation
Franchise Opportunities in The UK
40+ SiGNED Locations Across The UK
We are growing rapidly with a current 40 + signed franchises across the UK
Unrivalled Experience
We have extensive experience and knowledge, and know all the ins and outs of the industry.
Marketing + Fitness expertise
We have a proven franchise model and valuable experience in business, marketing and the health and fitness industry.
Our Brand Ethos
Our Purpose
We want to live in a world where everyone is empowered through lifestyle and wellbeing to truly understand their purpose, self-value, and the positive impact they can have with their time on this planet.
Our Mission
Motivate as many people as possible to embark on a journey of self-discovery, growth, and positive change. By helping people make productive changes in their lives, we can make them feel healthier physically, emotionally, and mentally.
Our Vision
We want to inspire and support people to make positive changes that lead to profound and lasting shifts in their identity, values and outlook for the better.
Transform Lives With Your Own Hub
A Proven, High-Profit Franchise Model
Established in 2018, the award-winning Transform Hub franchise model is changing the lives of busy over 30s in the UK. We are actively looking for new franchisees to add to the current portfolio of 40+ confirmed locations across UK cities.
Our Brand Values
RADICAL ACCOUNTABILITY
We take full ownership of our results, whether they are good or bad. We do what we say we will do and follow through on every commitment we make. When problems appear, we focus on fixing them rather than explaining them away. We do not hide behind excuses, blame others, or pass responsibility to someone else.
EXTREME CANDOR
We speak honestly, directly, and with respect at all times. We say what needs to be said, even when it feels uncomfortable, because clarity builds trust and progress. We give and receive feedback without becoming defensive, and we use it to improve. We avoid gossip, politics, and sugar-coating, choosing openness instead.
DAY 1 ENERGY
We show up every day prepared, positive, and ready to give our best. We treat every day like it matters, not like something to get through. We bring urgency, effort, and pride to everything we do. We avoid complacency, low energy, and coasting, because momentum is what drives results.